The question of how drummers get endorsement deals with companies and how those deals work is something that I see a lot of people asking, and one that I used to wonder about quite a bit! To answer it, I will direct you some words of wisdom from Jon "Bermuda" Schwartz, Weird Al's drummer.
As a side note, there is a petition to get Weird Al to play next year's superbowl, go sign it! You know that it would be a better than any other performers they could have, haha!